weβRE PLANET EARTHβS SOCIAL MEDIA AGENCY
Definition of GIDDY:
gidΒ·dy /ΛΙ‘idΔ/
ADJECTIVE
To feel so happy or excited that you find it hard to think or act normally.
OUR MISSION
We exist to help people discover their inner outdoorist by harnessing their innate connection with nature for the greater good of the planet.
We know firsthand that when tangible memories are created in nature, a connection is formed. You feel a sense of belonging. You assign meaning to those places and memories, and from there, you feel the need to protect. To act.
We believe that getting outside is the gateway to climate action.
So, weβre coming together as outdoor lovers, climate advocates, and social media marketers to use our creative skills to get people outside and join us in fighting climate change.
We canβt stargaze with smoky skies.
We canβt ski without snow.
We CANβT HIKE if our forests are in flames.
While weβre on this earth, we have a responsibility to protect our environment.
And that starts with working with businesses and organizations that truly do better for our planet (none of that greenwashing bullish*t). Nature heals us. It connects us. But most of all, it makes us feelβ¦
OUR CORE VALUES
Nature
Balance
Freedom
Growth
Community
COME ON THE JOURNEY OF
our founderβs story
EARLY DAYS
Noelle was born and raised in upstate NY but dreamt of city life.
A CHANGE IS COMINβ
A trip to the Santa Lucia mountains changes everything. Noelle gets that gut feeling; she belongs in the mountains.
CLIMATE ANXIETY HAS ENTERED THE CHAT
Noelle visits Montana and learns about the disappearance of our planetβs glaciers.
TURNING CLIMATE ANXIETY INTO ACTION
A βGo-Greenβ initiative is proposed by Noelle and accepted by the CEO of her former ad agency, transforming how they approach printing, recycling, and more.
TOO CLOSE TO HOME
Noelle moves to CO. Wildfires are everywhere. Climate anxiety is in full effect.
ON TO GREENER PASTURES
Noelle goes on to lead the social teams at plant-based companies. It becomes fulfilling to work for sustainable brands.
DARKEST BEFORE DAWN
Noelle becomes jaded and struggles to find her purpose in life. A series of serendipitous experiences followed by a revelation leads to what happens next.
PRESENT
Noelle discovers her purpose. Her mission evolves into the creation of The Giddy Group.