CASE STUDIES
WE’VE DONE THIS ONCE OR TWICE.
OUR TEAM HAS INDIVIDUALLY WORKED WITH:
Tru Earth
THE CHALLENGE
Tru Earth wanted to better engage their Instagram audience while highlighting their product’s unique benefits and mission to reduce single-use plastic waste. They needed a fresh, creative approach to reconnect with their followers.
GIDDY’S APPROACH
We created engaging content, including how-to videos (1.7M views!), mission-driven posts, sustainable tips, pre-launch content, relatable laundry quotes, memes, and partnered giveaways.
THE RESULTS:
30%
More saves
20%
More shares
28%
More inbound messages
28%
Boost in brand awareness
Bowery Farming
THE CHALLENGE
Bowery needed a social team that could create aesthetic, on-trend content while understanding vertical farming and the CPG space.
GIDDY’S APPROACH
We refreshed their social strategy to spotlight Bowery’s origin story, educate on vertical farming, engage in key congress wins, showcase food service partnerships, and drive awareness through trends and creative collaborations.
THE RESULTS:
Happy internal stakeholders
25%
Boost in engagement rate
5%
MoM Instagram growth
New England Forestry Foundation
THE CHALLENGE
NEFF needed a social strategy that resonated with three distinct audiences across different occupations and generations. They wanted to educate, drive awareness, and attract younger followers—all while navigating the complexities of forestry and climate.
GIDDY’S APPROACH
We refreshed their social media aesthetic, creating on-brand social templates, a unique mascot to entertain and differentiate them, and engaging content that reintroduced NEFF to their audience, highlighted key announcements, celebrated New England forests, and supported NEFF at conferences.
THE RESULTS:
12%
above engagement benchmarks
23%
Increase in impressions
LET’S WORK TOGETHER