CASE STUDIES

WE’VE DONE THIS ONCE OR TWICE.

OUR TEAM HAS INDIVIDUALLY WORKED WITH:

Tru Earth

THE CHALLENGE

Tru Earth wanted to better engage their Instagram audience while highlighting their product’s unique benefits and mission to reduce single-use plastic waste. They needed a fresh, creative approach to reconnect with their followers.

GIDDY’S APPROACH

We created engaging content, including how-to videos (1.7M views!), mission-driven posts, sustainable tips, pre-launch content, relatable laundry quotes, memes, and partnered giveaways.

THE RESULTS:

30%

More saves

20%

More shares

28%

More inbound messages

28%

Boost in brand awareness

Bowery Farming

THE CHALLENGE

Bowery needed a social team that could create aesthetic, on-trend content while understanding vertical farming and the CPG space.

GIDDY’S APPROACH

We refreshed their social strategy to spotlight Bowery’s origin story, educate on vertical farming, engage in key congress wins, showcase food service partnerships, and drive awareness through trends and creative collaborations.

THE RESULTS:

Happy internal stakeholders

25%

Boost in engagement rate

5%

MoM Instagram growth

New England Forestry Foundation

THE CHALLENGE

NEFF needed a social strategy that resonated with three distinct audiences across different occupations and generations. They wanted to educate, drive awareness, and attract younger followers—all while navigating the complexities of forestry and climate.

GIDDY’S APPROACH

We refreshed their social media aesthetic, creating on-brand social templates, a unique mascot to entertain and differentiate them, and engaging content that reintroduced NEFF to their audience, highlighted key announcements, celebrated New England forests, and supported NEFF at conferences.

THE RESULTS:

12%

above engagement benchmarks

23%

Increase in impressions

"CREATIVITY AND PRECISION."

The Giddy Group built our new social media strategy for 2025 and executed with creativity and precision. They also took over our email and SMS marketing, and have done so with the same excellence and reliability we've come to expect. Whether supporting long-term strategy or jumping in to address urgent last-minute needs, they always show up with a positive attitude and solutions-focused approach.
Basak
Director of Marketing, Tru Earth
“REAL SOCIAL IMPACT IN ONLY 60 DAYS!”

In 2025, The Giddy Group generated 226k views, 8k social visits, 5k link taps, and 1.5k in community growth all in just 60 days. They worked closely with us on the launch of the inaugural Los Angeles Climate Week in 2024, which was a huge success. We received incredible feedback on our social media engagement and connection with the community.
Dan
Co-founder, LA Climate Week
“A FANTASTIC EXPERIENCE”

Working with The Giddy Group has been a fantastic experience. They’ve helped us identify emerging trends, create a consistent and compelling social media presence, and develop content that aligns beautifully with NEFF’s brand and mission. Their collaborative approach with our staff has elevated our strategy and expanded our reach to the audiences we most want to engage. The results speak for themselves—we couldn’t be more pleased.
David
NEFF, Marketing Manager
“A TRULY SMART INTEGRATED SOCIAL STRATEGY”

Ahead of our retail launch, they created buzzworthy content that drove foot traffic and turned online momentum into in-store sales. Noelle built a smart, integrated strategy that combined organic, paid, influencer, and collab efforts—all tied to real KPIs like e-comm traffic, follower growth, and trial in new doors.
Nakul
Founder of Lazy Food, Plant Based Pasta
“SOCIAL STORYTELLING THAT RESONATES!”

Working with The Giddy Group was a pleasure! Their social team connected our product strategy with social storytelling, expertly tapping into creative social trends to make our product innovations resonate and drive product growth using Instagram.
Aashika
Bowery, Product Manager
“EXCEPTIONAL SKILL + CREATIVITY”

Noelle’s team has been a game-changer, helping us build an authentic presence through our employee advocacy program by empowering our team to share their voices and stories. They bring not only exceptional skill and creativity to their social media work but also a depth of insight and dedication that elevates every project they touch.
Hannah
Director of Media, Oodle